IRi：2022年食杂店内商品陈列趋势研究报告（中译版）（17页）.pdf

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1、 2022 Information Resources Inc.(IRI).Confidential and proprietary.November 30,2022In-Store Display MerchandisingTrends in the Grocery Channel2 2Fast-forward more than two years to a time when consumers have learned to live with the pandemic,while increasing inflation has them searching for deals.Sh

2、oppers are back in stores,but displays have yet to return to their pre-pandemic levels.This report shares a current overview and outlook for in-store display merchandising for the grocery channel.The Display Merchandising Landscape While the pandemic accelerated the loss of in-store displays,theres

3、been a gradual decline in displays since 2017;the grocery channel has lost 10 displays per store over the past five years.Overall,a lower share of grocery distribution points are supported by merchandising efforts compared to 2019.While remaining below 2019 display levels overall,some edible departm

4、ents have recovered,including salty snacks and energy drinks,each of which are up one display.Other categories,including bars and cookies,have lost more than a full display.In nonfood,health and beauty continues to lose displays.The perimeter/racetrack or store loop has lost 13 displays on average,c

5、ompared to pre-pandemic.Candy,cookies and crackers were the most likely to lose display presence.Looking Ahead As display space remains challenged,retailers and manufacturers will continue to refine merchandising strategies to maximize lift by aligning the metrics that matter across product mix,size

6、,location and number with this new display reality.Continual evaluation will be required to ensure the“right”categories get display space merchandising strategies that worked during stock-up periods arent as effective with shoppers who are increasingly making quick trips.Ensuring all off-shelf merch