消费结构从生活必需品向享受消费过渡-行业数据

消费结构从生活必需品向享受消费过渡

黄金珠宝注重情感体验，属于享受型消费。马斯洛认为人类需求从低到高可划分为五个层次，随着收入水平的提升，消费者会逐渐追求生存之上的延展性需求（如娱乐、社交、炫耀型消费等），消费升级沿着“生存型消费→发展型消费→享受型消费”展开。由于黄金珠宝具有装饰和炫耀属性，消费者更注重精神和情感层面的体验，属于享受型消费。

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