中国女装行业现状及主要企业经营情况分析

中国女装行业现状及主要企业经营情况分析



中国女装行业虽然创造了诸多利润，但已陷入危机。女装行业2019年受到了比较大的冲击。从2018年至今，凭借在新经济领域不断扩张的大热电商市场，中国女装市场在网络维度深度发展。该行业的涌现和整体增长体现出行业规模和市场份额的飞速发展。在2018年，女装行业的市场总值已经超过1万亿元，比上年增长6.1％。随着中国购买力增强，消费观的发展和消费升级，女装行业可能会迅速发展，并带来更多的投资机会。


China's women's clothing industry has created numerous profits, but has fallen into crisis. The women's clothing industry has been hit hard in 2019. From 2018, with the hot e-commerce market expanding continuously in the new economic field, the Chinese women's clothing market has developed in depth in the network dimension. The emergence and overall growth of the industry reflect the rapid development of the industry scale and market share. In 2018, the total market value of the women's clothing industry has exceeded 1 trillion yuan, an increase of 6.1% over the previous year. With the increase of China's purchasing power, the development of consumption concept and consumption upgrading, the women's clothing industry may develop rapidly and bring more investment opportunities.


从经济角度看，中国女装市场正面临着扩张、调整、多元化的发展环境，女装企业的市场竞争激烈。目前，中国女装行业仍处于国内和全球市场的增长阶段，竞争日益激烈。随着市场的不断变化，女装企业正努力研发不同风格的产品，加快企业整体恢复和发展，提升公司价值，拓展跨区域及多元化的业务，加强全球市场竞争力。

From an economic point of view, the Chinese women's clothing market is facing an expanding, adjusting and diversifying development environment, and the market competition of women's clothing enterprises is fierce. At present, China's women's clothing industry is still in the growth stage of domestic and global markets, and competition is becoming increasingly fierce. With the continuous changes in the market, women's garment enterprises are making efforts to develop different styles of products, accelerate the overall recovery and development of the enterprise, enhance the value of the company, expand trans-regional and diversified business, and strengthen the global market competitiveness.

目前，中国女装行业表现稳定，消费新势力正不断增强，网络消费模式和时尚新趋势不断推动新一代消费者的购买行为，这些都有助于女装行业发挥良性发展势头。

At present, the performance of China's women's clothing industry is stable, the new forces of consumption are constantly strengthening, the network consumption mode and the new fashion trend are continuously driving the purchase behavior of the new generation of consumers, all of which help the women's clothing industry to develop in a healthy trend.

中国女装市场受到多家企业的依赖，其中的著名企业有海澜之家、时尚芭莎、华润萨拉米、杰克琼斯、卓普等。海澜之家拥有服装、生活用品、运动服饰等多个品牌，集品牌设计、渠道开发、供应链管理为一体。根据2018年的财务报告，海澜之家的总营收达到146.25亿元，同比增长21.1％，净利润达到15.76亿元，增长13.4％。时尚芭莎(fashion Bazaar)是中国连锁女装品牌，以青少年时尚服装为主打，专注于服装设计、时尚传承、优质服务和全媒体的融合，专注于专业化化解社会、新技术、媒体等多元因素。2018年，时尚芭莎营业收入约17.45亿元，2017-2018年实现营业收入增长约19％。

China's women's clothing market is dependent on many enterprises, among which the well-known enterprises include Hanglun Home, Fashion Bazaar, Huarun Salami, Jack Jones, Zupu, etc. Hanglun Home has multiple brands such as clothing, household goods, sportswear and so on, integrating brand design, channel development and supply chain management. According to the financial report in 2018, Hanglun Home's total revenue reached 14.625 billion yuan, an increase of 21.1% year-on-year, and its net profit reached 1.576 billion yuan, an increase of 13.4%. Fashion Bazaar is China's chain women's clothing brand, which is mainly for young fashion clothing, focusing on clothing design, fashion inheritance, high-quality service and the integration of all media, focusing on professional solutions to social, new technology, media and other diversified factors. In 2018, Fashion Bazaar's business revenue was about 1.745 billion yuan, and its business revenue increased by about 19% from 2017 to 2018.

华润萨拉米(Run Samantha)是一家拥有15个以上品牌的中国时装连锁品牌，注重