米酒行业市场趋势

摘要



中国酒业市场规模持续增长，其中，米酒业务占有关键的市场地位。当前，米酒行业在短期内受到固有因素的影响下出现了衰退趋势，但在长期来看，米酒的消费仍然十分流行，具有充足的市场潜力。本文讨论了影响米酒行业市场趋势的因素及行业发展趋势，并重点介绍了米酒行业的发展三大方向——营销新模式的探索、产品创新及学术研究及技术改进的持续探索。

关键词: 米酒行业；行业市场趋势；产品创新

Introduction

随着中国酒业发展的不断推进，中国各地的酿酒企业不断壮大，中国酒业市场规模不断增长。据《2018中国米酒行业白皮书》，2018年中国米酒行业总产值超过6000亿元，市场占有率超过90%。米酒行业正逐步成为中国酒业市场的关键地位。

Factors Influencing the Market Trend

米酒行业具有较高的增速，其受影响有几类因素。

Firstly, the price factor. As the price of Chinese rice wine products is lower than that of other alcoholic beverages, rice wine products have become an important choice for more people to drink. This has a certain impact on the market trend of rice wine industry.

Secondly, the consumer psychology factor. According to surveys by market research institutions, 70% of Chinese rice wine customers are over 50 years old, and their consumption behavior is greatly affected by age and psychological factors.

Thirdly, the resource factor. Quality raw materials are essential for the production of rice wine. The development of rice wine industry depends largely on the supply and price of raw materials, and the fluctuation of raw material prices will affect the entire industry.

Development Trend of Industry

According to observed market trends and consumer data, the development trends of Chinese rice wine industry in the short and medium term can be summarized as follows.

First, wine needs to continue to explore innovative marketing models. The current market trend is that Chinese wine companies are beginning to actively build their own brands, create a unique characteristic marketing model, continuously develop new products, and expand their customer base through diversified marketing media.

Second, the quality of wine needs to be continuously improved. In order to meet the needs of consumers for high-quality products, enterprises should strengthen the research and development of rice wine, optimize the brewing process, and establish a stable and accurate testing system to ensure the product quality.

Thirdly, the production process needs to be adjusted. In order to make production more efficient and reduce production costs, modern production technologies should be introduced during the production process of wine and cost control should be implemented.

Conclusion

The market trend of Chinese rice wine industry is related to the changes of certain factors, and the industry is constantly exploring and developing. At present, the overall scale of Chinese rice wine consumption is still large, and there is still a great potential in the future development of Chinese rice wine industry. In the future, Chinese wine companies will have to continue exploring innovative marketing models, improving product quality, and adjusting production processes, in order to promote the sustainable development of rice wine industry.