2023年体感游戏机行业发展前景及市场规模分析

Looking at the consumer game console industry in 2023, there are various factors that indicate the industry will continue to develop and expand. This includes gaming industry trends, a greater presence of virtual reality and augmented reality technologies, and increasing consumer demand for a more immersive gaming experience.



一、行业发展前景

1. Industry Development Prospects

2023年的体感游戏机行业将受到VR和AR技术的持续推动力，大大增强了消费者神奇的游戏体验，并 part of the total global video game market size 。近几年，VR和AR技术的发展大大激发了游戏市场的创新，游戏厂商也更加关注VR和AR技术的投入，在VR和AR技术上的投资不断增加，今年预计VR市场将达到120亿美元，而AR市场也将达到200亿美元。这是证明消费者对VR和AR产品的兴趣，也证明VR和AR技术作为新一代游戏技术，正在不断改变着传统游戏行业。

The consumer game console industry in 2023 will be driven forward by continued advances in VR and AR technologies that greatly enhance the magic experience of consumers, making up part of the total global video game market size. In recent years, the development of VR and AR technologies has greatly stimulated the innovation of the gaming market, and game makers are paying more attention to the input of VR and AR technologies, and the investment in VR and AR technologies continues to increase. It is estimated that the VR market will reach $12 billion this year and the AR market will reach $20 billion. This is proof of the consumer's interest in VR and AR products, and also proof that VR and AR technologies, as a new generation of gaming technologies, are continuously changing the traditional gaming industry.

二、市场规模分析

2. Market Size Analysis

2023年体感游戏机行业的市场规模将会呈现显著增长。根据报告显示，预计到2023年，全球体感游戏机市场将增长到372.5亿美元，这个数字几乎是2020年的两倍，增幅高达8％。其中，中国市场将以最强的增长态势，预计到2023年形成133.5亿美元的市场规模，比英美更具优势，仅次于日本。

The market size of the consumer game console industry in 2023 will show a significant growth. According to reports, it is estimated that by 2023, the global consumer game console market will grow to $37.25 billion, which is almost double the 2020 level with a growth rate of 8%. Among them, the Chinese market will form the strongest growth momentum and is expected to form a market size of $13.35 billion by 2023, which is more advantageous than that of the UK and the US, second only to Japan.

三、消费趋势

3. Consumer Trends

随着技术的进步，游戏的玩法在不断演变。传统设备受限，但新一代设备却可以通过体感技术让游戏带来更彻底的体验。据《财经》的一份报告显示，消费者的游戏消费倾向于更联动和沉浸式的体验，而这正是VR和AR技术可以提供的，为游戏市场注入新的活力。数据显示，全球消费者在体感游戏平台上的投入正在增加，今年已经达到了64.2亿美元，预计在2023年将到达101.4亿美元。

With the advancement of technology, the play of the game is evolving. Traditional devices are limited, but the new generation of devices can bring a more thorough experience to the game through kinetic technology. According to a report from finance, consumers' game consumption tends to be more interactive and immersive experience, and this is what VR and AR technology can provide, injecting new vitality into the gaming market. The data shows that global consumer investment in the sensory game platform is increasing, reaching $6.42 billion this year and is expected to reach $10.14 billion in 2023.

四、行业竞争力

4. Industry Competitiveness

随着竞争加剧，体感游戏机行业的竞争也会更加激烈。将有更多参与者，不仅包括传统的游戏厂商，而且包括越来越多的科技公司，他们将会开发出更多优质的游戏，满足消费者的需求。绝大部分消费者都会面对着同样的游戏，因此游戏厂商必须依靠其唯一性来吸引并留住消费者，这就是赢得竞争的核心。游戏厂商不仅要将VR/AR技术纳入开发，而且还要让游戏性和操作手感融入到一个完整的体验中，这是创造独特游戏的重要步骤。

With intensified competition, the competition in the consumer game console industry will also become more intense. There will be more participants, not only traditional game makers, but also an increasing number of technology companies, they will develop more quality games to meet consumer needs. Most consumers will face the same game, so game makers must rely on their uniqueness to attract and retain consumers, which is the core of winning the competition. Game makers must not only incorporate VR