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我国图书出版发行行业发展现状



我国图书出版发行行业发展现状

我国图书出版发行行业发展现状

近年来,中国图书出版发行行业在经济社会发展进程中发挥着不可替代的作用,从政策以及市场的红利受益,(经济社会的发展速度明显加快),图书出版发行行业也取得了显著成就。

一是产量连年增长,产品多元化程度提升。根据中国图书出版印刷发行行业年度统计报表,2018年全国图书出版出版量达到8.21亿册,比上年增长7.3%,出版业发行业利润总额增长6.0%,收入总额1615.7亿元,是2017年的3.2倍。产品类型上,新兴文化产业如网络文学、网络书籍等也迅速发展壮大,丰富了出版产品类型,也推动了行业多元化发展。

二是科学技术的突飞猛进。出版发行行业以全新的技术为新型产业保持紧密的团结,尤其是数字出版,使出版发行行业在信息技术、过程控制、商业模式等新技术领域得到极大发展势头,也更加便捷、准确、实现发行和销售,更多样化的产品也在不断推出,以此来满足消费者的需求。

三是政策持续支持。随着近期政府推出多种政策,改善国家利益,规范出版发行行业,出版发行行业的发展越来越受到政府的青睐,从而有利于推动行业发展,建设数字文化产业,丰富出版发行行业的文化财富,实现可持续发展。

总 the Chinese book publishing and distribution industry has made remarkable achievements since it has benefited from the policy and market dividend in the process of economic and social development. The output has increased year by year, the degree of product diversification has been improved, the progress of science and technology has been rapid, and the policy has been continuously supported.

In terms of output, according to the annual statistics report of the Chinese book publishing and printing and distribution industry, the total publishing volume of books in China reached 821 million copies in 2018, which was an increase of 7.3% over the previous year. The total profits of the publishing industry increased by 6.0%, and the total income was 161.57 billion yuan, 3.2 times that of 2017. In terms of product types, newly emerging cultural industries such as network literature and network books have also developed rapidly, enriching the types of publishing products, and promoting the diversification of the industry.

In terms of science and technology, with the help of new technologies, the publishing and distribution industry has kept close ties with the new industry. In particular, digital publishing has greatly promoted the development of the publishing and distribution industry in terms of information technology, process control, business model and other new technologies. It has become more convenient, accurate and effective publishing and sales, and more diversified products are also constantly introduced to meet the needs of consumers.

In terms of policies, with the recent government’s introduction of a variety of policies to improve national interests and standardize the publishing and distribution industry, the development of the publishing and distribution industry has received more and more attention from the government. This is beneficial to promoting the industry’s development, building a digital cultural industry, enriching the cultural wealth of the publishing and distribution industry and achieving sustainable development.

In conclusion, the development of China's book publishing and distribution industry has been rapid in recent years. It has not only benefited from the policy dividend, but also benefited from the steady progress of science and technology, the continuous policy support and the people's pursuit of knowledge and culture. With the development of economic and social development, the Chinese book publishing and distribution industry will certainly be further developed.

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