2021年双11大促热门香化产品价格比较（有税渠道最优惠价往往出现在直播间，限时且限量）-行业数据

2021年双11大促热门香化产品价格比较（有税渠道最优惠价往往出现在直播间，限时且限量）

2）线上有税大促最优惠价往往出现在头部直播间，优惠受到时间和数量双重限制，我们认为对整体市场价格扰动有限。从表 7 可以看出，有税渠道最优惠价往往投放在李佳琪/薇娅直播间，也就是说，有税部门的最大折扣往往限制了时间和数量；而由于免税品优惠价是常规操作，在限时、限量上比有税渠道宽松很多。

行业数据

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