2026年黑五网一/ Cyber 5报告合集（共31套打包）

1、12024年“双一”与“黑五”的营销玩法与趋势22024“双一”全网讨论量4145万+当手机上的时钟跳转到11月12日00:01，有史以来战线最持久的双一购物狂欢节圆满落下帷幕，人们也终于从看直播、抢红包、比价、凑满减、付定金、付尾款的“轮回”中回归现实。自从线上购物崛起至今，双一购物节便迅速取代了实体商场的打折促销、年终大促活动，成为国人和商家一年中为数不多的“嗨购”时刻。今年的双一购物节也不。

2、聚焦全球市场的 DTC 品牌、品类商品、告及内容营销2024年?全球告投放盘分析TOP品类投放表现品牌案例关于 GoodsFox全球告投放盘分析?19.3%13.6%9.5%6.9%5.1%4.8%4.5%4.3%4.1%3.8%3.2%3.2%2.8%2.2%1.9%1.8%1.6%1.5%1.5%1.4%1.3%1.2%0.6%美妆个护服装保健珠宝及衍物品饮料运动与外时尚配件居家机与数码厨房。

3、amadeus- Amadeus IT Group and its affiliates and subsidiaries 1Timeless Strategies for Black Friday andCyber Monday Success for HoteliersElevate Your Hotels Online Presence&Drive Bookings with Ex。

4、1Amazons Biggest Sales Events 20242Amazons Biggest Sales Events 2024Key takeawaysPrime Day discounts came earlier this year.Across 13 Amazon categories,just 5 experienced their lowest average sale pr。

5、04Consumer blues27 November 2024Allianz ResearchFrom Cyber Monday to Black Friday:how the retail sector is navigating year-round challenges18There is also a tech dividend for retail09Retailers have b。

6、NOVEMBER 2024Perspective across US,Canada,Australia,Germany,France,Spain,UK,Poland,SwitzerlandBlack Friday Consumer Study 2024:What to Expect1Copyright 2023 by Boston Consulting Group.All rights rese。

7、U N I T E D S T A T E SExploring the habits and preferences of Black Friday and Cyber Monday shoppers in America.Living consumer intelligence| Black FridayCyber Monday report 2024US Black Friday Cybe。

8、2024 BLACK FRIDAY SHOPPING TRENDSPeek into the minds of 8K+consumers from Europe and beyond for consumer spending insights.SUMMARY AND KEY FINDINGS03CURRENT MOOD:CAUTIOUSGlobal trends has consumers m。

9、Copyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte Black Friday-Cyber Monday survey.2024 Deloitte Black Friday-Cyber Monday(BFCM)survey2024 Deloitte Black Friday-Cyber Monday(B。

10、Drive clicks,conversions,and revenue this holiday season.16 Successful Black FridayEmail Strategies To TryLitmus Black Friday Email Strategies2/13The busiest,and most lucrative,time of year for brand。

11、A Report by Launchmetrics Actionable Data and Insights for Black Friday,Cyber Monday and BeyondHoliday Marketing 2024 IntroductionLast year,Black Friday sales rose by 9%to$16.4 billion in the US alon。

12、2024 Holiday Season shopping trends|1Black Friday and the Holiday Season 2024A wrap up of the trends and behaviours seen over the Holiday period in the USDaniel Reid|Senior Insights AnalystJan 202520。

13、Black Friday Marketing PlaybookYour guide to BIG PROFIT this holiday season Supliful,2024If youre a business owner determined to succeed,this is your blueprint for unlocking profits and standing out 。

14、The eCommerce BFCM Planning Guide2024 EditionIntroductionWelcome to the 2024 BFCM Sales Planning Guide!As we approach one of the most critical periods in the e-commerce calendarBlack Friday and Cyber。

15、RETAILCOMMERCE 360DECEMBER 2024?COMPLIMENTS OF:Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360CHARTSCyber Monday remains busiest day for ecommerc。

16、2024 Cyber 5 Benchmark Report Amazon Ads Walmart Connect Category Highlights%PACVUE.COM 22024 CYBER 5 BENCHMARK REPORTIntroductIonKey Findings Overall Amazon US ad spend increased 25%YoY during Cyber。

17、Copyright Movable Ink.All rights reserved.BEAT THE PEAK:YOUR GO-TOCYBER FIVE GUIDEEXPERT TIPS+CAMPAIGN INSPIRATION Copyright Movable Ink.All rights reserved.IntroductionLearn from Last Year2024 Prepa。

18、Black Friday or Bleak Friday?Living consumer intelligence|Holiday shopping sentiment 2023Black Friday or Bleak Friday?2Black Friday shoppers going cold turkey?Black Friday has traditionally represent。

19、2023?vs.?.?CYBER WEEK?即?2023?即?2022?2023?即?.?2021?2022?2022?2022?12?2?即?2021?2022?C?2023“?”?即?:?/?-?/?:?/?-?/?2021?10?28?2021?10?28?2021?2021?11?25?2021?10?28?2021?10?28?200?200?100%?2021?1000?500。

20、黑五圣诞全球洞察及冲刺策略目录0101节日洞察&平台数据30202营销节点70303选品90404创意策略120505营销策略/打法160606全球案例集锦22201节日洞察&平台数据3Snapchat 是海外年轻人展露真自我分享喜悦的 No.1 平台！平台汇集了千禧一代和 Z 世代的高光时刻在熟人社交和内容营销中催化出一大批有消费实力、高粘性的 Snapchatter 弄潮儿！。

21、 2023 Trendin all rights reservedPage 01Black Friday 2023USA ReportPage 02写在前面写在前面每年一进入十一月，各种零售、电商便进入了最忙碌的季节。在接下来的两个月的促销season里，“黑色星期五”不仅是购物狂欢的开启者，更是重要角色。但是，自从2022年，黑五的热度并不如原来那样高了。42%的美国消费者认为2022 年黑色。

22、 To Help You Prepare for the Black Friday-Cyber Monday Returns Rush 10 Tips42%3%Starting with BFCM(Black Friday Cyber Monday),the holiday season is fast approaching.With the holidays come new shopper。

23、NOVEMBER 2022What to Expect from Black Friday Amid the Cost-of-Living CrisisSix key insights on the 2022 Black Friday shopping season to be aware ofSource:BCG Black Friday Consumer Sentiment Survey,O。

24、 2 引言 与往年相比，今年“黑色星期五”的广告花费略少，更多的预算投放在周末和“网络星期一”。网一商品推广广告支出激增 12.83%，而品牌推广广告支出年度同比仅小幅增长 0.69%。从黑五前夕到整个黑五网一周末期间，商品推广和品牌推广的 CPC年度同比大幅下降。据美国全国零售联盟（National Retail Federation）数据，2022 年是电商品牌迅猛增长的一年，2022 年黑。

25、 2 Key Findings Advertisers spent slightly less on Black Friday this year than previous years,with more budget being spent over the weekend and on Cyber Monday.Sponsored Products ad spend surged 12.8。

26、总体来看，直播带货为国内当下最火的形式，对商品销量有明显的提升效果。除了与李佳琦、薇娅等头部专业主播合作外，品牌方在短视频平台及微信公众号等渠道也开始尝试由自家员工直播，以掌握定价自主权。而海外正由于疫情的影响，人们的消费形式从线下转到线上，因此品牌方更多在线上渠道投放广告及优惠信息来吸引潜在客户。除了。