1、Building the CTI BrandA Path to SuccessRyan Miller&Matt Brady-TargetAbout UsSr Director,TechnologyDirector,CybersecurityRyan MillerMatt BradyWhats in a Brand?TRUSTLOGO “BRAND”Building a BrandDefining the BrandCore ElementsRelationshipsCreating ValueDelivering on ExpectationsWhy does CTI Exist?Direct
2、ion,Purpose&Identity?Why Important?MISSION(PRIORITIES)Stakeholder Requirements?Ability to Tailor?Strengthening Brand?DELIVERABLESDEFINING THE BRANDPROACTIVITYCORE ELEMENTSRELIABILITYCONSISTENCYTRUSTSCALABILITYImportance of providing T/A/A intelligenceRepeatability through defined processesAutomation
3、 enables growth&adaptability(maturity)Ability to respond&anticipate CSIRT(SOC)Detection Engineering Red TeamTECHNOLOGY Data Sciences Infrastructure Product Engineering Vulnerability Mgmt Vendor Security BISOBUSINESS PARTNERS Legal Finance HRRELATIONSHIPSBUSINESS PARTNERSTECHNOLOGYINFOSECCYBER DEFENS
4、ECYBER DEFENSEINFOSECCREATING VALUEValueDefineCreateDeliverSustainUSE CASE:EARLY INDICATION AND WARNINGCTICSIRTUSE CASE:VULNERABILITY EXPLOITATION ACTIVITYCTIAVMUSE CASE:INSIDER THREAT ACTIVITYCTIITPDELIVERING ON EXPECTATIONSFeedback LoopsMetrics&ReportingContinuous ImprovementWHAT WE FIND VALUABLE:
5、CollectionDetectionVolume&TrendsDIFFERENT ACTIONS:Highlight gapsTeam objectivesPITFALLS GALOREVALUE OF METRICSKey TakeawaysForce-think about stakeholders NEEDSAre you delivering to drive actions?Exemplify Core Elements Reliability,Consistency,Scalability,Proactivity=TRUSTBuild Solid RelationshipsCollaborate to Strengthen ReputationCreate Personal ValueTailor Intelligence&SupportBuild Credibility Deliver on ExpectationsLeverage Feedback&Metrics for Continuous ImprovementQuestions? https:/