尼尔森IQ：2022年中国快消品零售市场趋势解读报告（15页）.pdf

1、 2021 Nielsen Consumer LLC.All Rights Reserved.NielsenIQ 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.33.834.217.712.412.18.52.54.44.93.91.76.7-3.5-11.1-6.73.1零售总额当期值(亿元）零售总额同比增幅(%)2022年指数值环比增长1月121.51.42%2月120.5-0.82%3月113.2-6.06%4月86.7-23.41%5月86.80.12%6月8

2、8.92.42%2021NielsenConsumerLLC.AllRightsReserved.4742403433163-4-11-28-31-34-37-60-40-2002040603数据来源：尼尔森IQ全球消费者调研（中国区域）2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.43%9%1%5%8%5%2%1%-4%-5%35%37%11%19%15%5%1%4%1%-2%-6%-3%-5%-5%5%4%3%-2%-6%-7%-10%0%10%20%30%40%

3、50%60%2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q122 Q2快速消费品总体线上线下 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.Source:NielsenIQ 2022 Consumer Outlook Survey,Dec 2021,NielsenIQ RI Database,Desk Rese

4、arch5 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.线上购买获得更高性价比消费者在保证品质的前提下强调“性价比”Source:NielsenIQ 2022 Consumer Outlook Survey,Dec 2021|疫情后中国消费者如何降低日杂消费支出？中国44%全球 24%中国29%全球 19%中国26%全球 16%购买认可的品牌大包装产品权衡最重要的属性更理性6 2022

5、 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.生鲜购物者趋势研究；波士顿咨询（BCG）报告262524商品质量不稳定/担心商品质量自提地点不方便/没有直接送到家方便商品种类有限7 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC

6、.AllRightsReserved.11.811.010.415.114.515.616.215.515.54.04.24.435.536.536.45.15.55.011.612.312.1滚动年度2020滚动年度2021滚动年度2022母婴化妆品店食杂店便利店小超市超市大卖场8 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.9数据来源：尼尔森