1、Foreword from Sarah Gibson Exhibition Director,in-cosmetics AsiaThe APAC beauty industry has deep roots,dating back centuries in regions like Southern Asia,China,India,as well as the Middle East.Thus,while beauty in the West has historically dominated,its not surprising to see APACs rise in recent y

2、ears.With globalisation,travel,and trade,beauty practices from across the globe are more interconnected than ever,allowing us to explore and experience cultural beauty traditions like never before.Asian beauty has been at the forefront of this global shift.Leading the way as the worlds biggest beaut

3、y markets,accounting for almost a third(32%)1of worldwide retail sales(US$570 billion),is the APAC region.However,for beauty brands operating in this thriving sector,its never been more important to keep an ear to the ground when it comes to thecurrent trends and help to meet a wide range of evolvin

4、g consumer demands.Besides,if the regionis set to dominate the global market and increase its footprint on other markets further,it will be not just wise but vital for businesses to tap into the growing and emerging trends.With consumer preferences constantly evolving and competition intensifying,st

5、aying ahead of the curve requires a deep understanding of the market and a nimble approach to business.As such,beauty brands will need to stay abreast of the frequently shifting and considerably fragmented market.www.in- year,in-cosmetics Asia a leading trade show connecting professionals for knowle

6、dge sharing,innovation,and networking welcomed over 13,000 personal care creators from across Asia Pacific and over 630 exhibitors from across the globe.To bring you this exclusive report,we have gatheredinsights from top industry experts,conducted exclusive onsite interviews,undertook at-show resea