1、 The State of Fashion 2026ACKNOWLEDGEMENTSThe authors would like to thank Emily Beaumont,Laura Hyland,Helena Hyyti and Aoife Mullan from McKinseys London,Helsinki and Dublin offices for their critical roles in delivering this report.We would also like to thank Abhishek Goel for his significant contr

2、ibution to the MGFI article again this year.A special thanks to all members of The Business of Fashion and the McKinsey communities for their contributions to the research and participation in the BoF-McKinsey State of Fashion 2026 Executive Survey and the BoF-McKinsey State of Fashion 2026 Consumer

3、 Survey,especially the many industry experts who generously shared their perspectives during interviews.In particular,we would like to thankRocco Basilico,James Cadwallader,Michelle Gass,Daniel Herrmann,Rati Sahi Levesque,Alexis Nasard,Joshua Schulman and Ahmed Zaidi.The authors are grateful to Alti

4、ant for their contribution to the research.The wider BoF team has also played an instrumental role in creating this report in particular,Brian Baskin,Nick Blunden,Simone Stern Carbone,Cathaleen Chen,Niamh Coombes,Amanda Dargan,Fred Galley,He Jia,Vikram Alexei Kansara,Presiyana Karastoyanova,Joan Ken

5、nedy,Sarah Kent,Rawan Maki,Malique Morris,Alex Negrescu,Carlos Lopez Sanchez,Arunima Sharma,Lillian Sesiguzel,Amy Vien,Amy Warren,Robert Williams,Michelle Wiles,Josephine Wood and Robb Young.We would like to thank the following McKinsey colleagues for their special contributions to the report creati

6、on:Ekaterina Abramicheva,Rhythm Ahuja,Julie Annis,Sarah Andr,Jiamei Bai,Magdalena Balcerzak,Danielle Bozarth,Julia Borrebaeck,Pamela Brown,Ins Casanovas,Joyce Chai,Dhruv Chandras,Michael Chui,Becca Coggins,Gurneet Singh Dandona,Javier Del Pozo,Sandrine Devillard,Hayley Doner,Eric Falardeau,David Ful