世界经济论坛：非洲电子商务议程：行动路线图（英文版（25页）.pdf

1、Africa E-Commerce Agenda Roadmap for Action September 2019 2 02 Summary 04 Introduction 04 Challenges to E-Commerce Growth 06 Developing An Action Agenda 08 Action Agenda 24 Next Steps 3 SUMMARY Online marketplaces could drive inclusive growth across Africa, with e-commerce likely to create as many

2、as 3 million jobs by 2025. Benefits will include opening markets to otherwise isolated rural communities, servicing Africas fast-growing consumer class, and offering women access to new business opportunities. Realizing this potential presents a major opportunity, but will require significant annual

3、 growth, and must first overcome a number of challenges. Africas E-commerce Agenda is a call to action from e-commerce stakeholders within and beyond the continent. Led by the World Economic Forum and the Inter- national Trade Centre (ITC) a community of business leaders and experts have identified

4、eight areas for consideration ranging from refreshing policies to expanding connectivity, and upgrading logistics to managing data. Each area comes with a goal and recommended steps. Now is the time to ensure that the jobs and inclusive growth potential of e-commerce is captured for Africa. 4 E-comm

5、erce in Africa is well underway, involving business-to- business, business-to-consumer, goods and services. Already, estimates suggest as many as 264 e-commerce start-ups are operational across the continent, active in at least 23 countries. It brings significant employment potential, with online ma

6、rket places set to generate 3 million jobs by 2025. These will be direct, as well as in supporting services, such as logistics and payment service providers; customer relations management, marketing, analytics and website services and technology vendors. In turn, delivery services will need mechanic