1、2025 US Shopper Survey:Whats Killing Conversions for Enterprise Retailers?(and How You Can Cure It)Methodology02/18Male vs.female respondentsRespondents by generationsGen X(43-58)28%Millenials(27-42)36%Gen Z(16-26)25%Baby Boomer(59-68)11%MaleFemaleEven the most successful enterprise brands are bleed

2、ing customers from hidden pain points in the shopping journey.And the issues plaguing your customers may not show up in your KPIs:missing payment options,rigid returns,misaligned values.These are the factors that frustrate shoppers enough to make them walk away and never come back.So we set out to u

3、nderstand what they really think.As a leading eCommerce platform provider,we partnered with YouGov to survey shoppers in the United States about why they abandon brands and what keeps them loyal.What we found wasnt just practical it was eye-opening.Sample size and data collection:?Total respondents:

4、1,583 online shoppers in the U?Survey conducted:January 21,2025 to January 28,2025?Method:Online surveyTable of contentThe Abandonment Epidemic Treatment:Rethink Price,Meet Demand Treatment:Loyalty programs Treatment:Lock in Revenue Treatment:Perfect Products.Perfect Prices.Treatment:Make Every Clic

5、k Count The Price Sensitivity PandemicOmnichannel AchesTreatment:Connect Channels.Convert Customers.Personalization Deficiency DisorderTreatment:Tailor Experiences Without Being CreepyTreatment:Your Prescription for Painful Commerce04050608091011121415171828%28%of Gen Z,Millennials,and Gen X demand

6、seamless online shopping,while 30%of Baby Boomers demand outstanding customer service in-store.Price matters30%of Baby Boomers will turn away from your brand if you fail to offer sales or discounts more than any other generation.Product quality issuesLong delivery timesBad online shopping experience