1、GIFTTM2025 Global Intangible Finance Tracker(GIFT)an annual review of the Worlds Intangible ValueBrand Finance GIFT 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 4David Haigh,Chairman&CEO,Brand Finance Leveraging and Reporting of 6 Intangible Assets:2025 Outlook Definitions 8Financia

2、l Reporting:Background 10Ranking Analysis 14Top 100 Companies by Total Intangible Value 28Methodology 30Our Services 40ForewordDavid Haigh Chairman&CEO,Brand FinanceThe global business landscape is constantly evolving,shaped by economic shifts,technological advancements,and changing customer expecta

3、tions.In this dynamic environment,strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves,attract loyal customers,and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Fi

4、nances extensive research.A well-managed brand delivers measurable value beyond customer attraction and retention it enhances talent acquisition,investor confidence,and organisational agility.In todays marketplace,a strong brand is not just an asset but a strategic imperative.Brand Finance has deepe

5、ned its investment in understanding customer perceptions like never before.This year,the Brand Strength Index has evolved to include metrics based on familiarity and perceptions of both functional credibility and emotional appeal versus competitors.This updated model is designed to be predictive of

6、growth,capturing the drivers of value such as increased demand,higher willingness to pay,and stronger customer advocacy.The insights gathered from over 170,000 respondents across 41 sectors and 31 countries in this years Global 500 report highlight the importance of these factors in shaping the worl