谷歌：2025购物季指南（英文版）（56页）.pdf

1、PEAK 2025 Get ready for Peak25 TECH BREAKFASTLIVESTREAMSeptember 23rd,2025Our team for todayShopping Partner ManagerNat CliziaWelcome Shopping Partner ManagerConor McGannSolutions Architect,ShoppingLouise LobbStrategic Partnerships Development ManagerMilva AsabinySolutions Architect,ShoppingJames Mu

2、gereShopping Product SpecialistVinand BasdewJoin us to learn more about our upcoming top tech solutions Upcoming Retail Tech Breakfast EventsRoadmap 2025Migration to the Merchant API Peak 2025SepJunOctUpgrading OCI(Offline Conversion Import)Session Attributes and First Party DataAgendaWelcome01Peak

3、Shopping Trends 02Holiday Tips&Optimizations03Product Activations 04Retail Tech Solution 05Troubleshooting and Support Paths 06Live Q&A01Peak Shopping Trends Retail is a powerhouse of the UK economyOf UK GDP and it touches every single life in this countryQ4 24totalledSource:ONS,2024A look at Q4 202

4、4What are we expecting?Peak 2025Consumer behaviour is(predictably)unpredictableSource:Google/Ipsos,The Relevance Factor,n=1,000,online shoppers 18+,2.UK March 2024.2.Google Trends,UK,2023-2024of consumers are open to purchasing brands theyve never heard of before5%YoY growth in Comparison queriesYoY

5、 Growth in Comparison queries,UK,23 x 24best trench coats for womenfenty vs.rare beauty lip stainon trainers vs.nike runningConsumers are searching with no brand in mind and they are also comparing more than ever 1|Peak Shopping Trends Rolling 7D Seasonal Trend we see.(Branded Apparel)Higher share d

6、uring peak period=deferred demand realizedBlack FridayDays to and from Black Friday2 year avg(23,21)2024October&early November will hold a significant upsideWe expect earlier demandfrom Shoppers as theystart looking for the best deals possible.A late Thanksgiving again drives a condensed shopping se