1、marketing playbookIntroductionNearly 1,500 marketing and communications professionals gathered for the 3rd annual Meltwater Summit in NYC two days of insights,community building,and groundbreaking announcements with some of the most recognizable names in the world.With a wide variety of sessions,ran

2、ging from the practical to the visionary,Meltwater Summit delivered on its promise of new perspectives and actionable takeaways from expert speakers.Looking for advice from Reese Witherspoon on the value of data for proving assumptions?Done.Curious how to tap into the brainrot phenomenon?Weve got yo

3、u covered.Or maybe the ways you can incorporate video into your strategy with limited resources?Its all here.In this playbook,well cover the top 18 marketing sessions from Meltwater Summit 2025,summarizing not just the high-level insights but also the steps you can take to implement them in your own

4、 organization.Lets dive in!Table of ContentsOpening Keynote with Reese WitherspoonIntroducing Mira AILessons in Leadership from Astronaut Dr.Jonny Kim on the ISS2025“Webby Talk”Trend Report:its giving brainrotCrumbls Perfect Brand Recipe:Creating a Cultural PhenomenonDesigning Reports That Deliver I

5、nsightsIs Your Data AI and MRX Ready?Harmonizing Social Media:Crafting Compelling Video Content with Limited ResourcesThe Power of Acting like a SnapchatterScaling Influence,Not Overhead:High-Impact Social Media Strategies for Lean TeamsFrom Curious to Confident:How to Build AI into Your Daily Workf

6、lowContent Creator Fireside Chat:Why Influencer Marketing Partnerships Succeed(or Fail)Measuring Influence:How to Prove the Effectiveness of Influencer CampaignsUnlocking the Power of Social Listening:Turning Conversations into Actionable InsightsModernizing an Iconic Brand:Balancing Authenticity,In