1、Payments and E-commerce in AfricaNavigating the continent and spotlight on East Africa2024Table of ContentsHow Internet Adoption is Boosting the African E-Commerce RaceContinents Economic and Digital TransformationAfricas Mobile Revolution:Remittances and Mobile PaymentsIn Africa,E-commerce is M-Com

2、merce 1.Introduction:Unlocking Africas E-commerce Opportunity 3Central Africa:Catching Up with Rapid E-commerce Growth2.Continents Regional Comparison:Differences and Similarities 13Western Africa:Navigating the Winds of TransformationSouthern Africa:Developed Economies and High Banking Accessibilit

3、y Northern Africa:Unlocking the Digital Future Spotlight on Eastern Africa:E-commerce Gateway to Africa Rwanda3.4 East-African E-commerce Landscapes:Trends and Opportunities 23TanzaniaKenyaUganda4.Unveiling some of the Africas Thriving Digital Markets 32Online Travel:Booking,Safari and Adventure Tou

4、rs5.About Nikulipe 42Online Retail:Digital Powerhouse and E-commerce Gateway to AfricaVideo gaming:A Thriving African PlaygroundSmartphone Adoption;the M-Commerce BoosterIntroductionUnlocking Africas E-commerce OpportunityAfrica,cradle of humanity,is the worlds youngest and fastest growing continent

5、.70%of Sub-Saharans are younger than 30 and the median age of Africa is 19.7 years,and total population is over 1.4 billion people,which is half the median age and twice the population of Europe.Africa is home to some of the most populated countries in the world,with giants such as Nigeria(216m),Eth

6、iopia(126m)and Egypt(112m).According to the UN,Nigeria will be the worlds third-most-populous country by 2050,when a quarter of the worlds population will live in Africa and by 2100 four out of every ten people on Earth is expected to be African.NORTH AMERICAPage:3Chapter:Introduction:Unlocking Afri