1、Mobile app trends spotlight edition:Trkiye 2025REPORTApp performance benchmarks and insightsMobile app trends spotlight edition:Trkiye 20252The methodologyVERTICALS:Games,finance/fintech,shopping/e-commerceREGIONS:Global,MENAT,TrkiyeDATASET:A mix of Adjusts top 5,000 apps and the total dataset of al

2、l apps tracked by Adjust.Our data comes from two sources,one including a list of 45 countries and one with approximately 250 based on the ISO 3166-1 standard.DATA RANGE:January 2023-July 2025ContentsIntroduction 3The rise of AI apps in Trkiye.5Part 1:Gaming apps 6Installs and sessions.7Session lengt

3、hs and retention rates.10Part 2:Finance 12Installs and sessions.13Session lengths and retention rates.15Part 3:Shopping and e-commerce 17Installs and sessions.18Session lengths and retention rates.20 Mobile app trends spotlight edition:Trkiye 20253Trkiyes mobile app economy is in a high-growth phase

4、,attracting both domestic developers and global companies,with total revenue projected to reach$1.65 billion by 2029.In 2024,the country ranked eighth globally for both total downloads(3.66 billion)and time spent in-app(101.5 billion hours).This momentum is driven by young,tech-oriented consumers(50

5、.9%under the age of 34)and extensive connectivity.As of early 2025,there are 80.7 million active mobile connections(92.1%of the population)and internet penetration stands at 87%.Government incentives,cross-border collaborations,and a thriving startup ecosystem are accelerating the sectors transition

6、 from emerging to rapidly maturing.Gaming,finance/fintech,and shopping/e-commerce remain leading verticals.Mobile gaming is forecast to generate$427.53 million in 2025,nearly half of total gaming revenue.Turkish studios reach over 30 million domestic players and hundreds of millions abroad,with Drea