1、A guide to audience-led planning with Sensor Towers Audience InsightsFrom Audienceto Impact Note:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserved2 Sensor Tower Inc.-All Rights Reserv

2、ed-All Rights ReservedIntroductionSensor Towers Audience InsightsKey TakeawaysUnderstanding Current AudiencesDiscovering&Reaching New AudiencesOptimizing Channel StrategyAnalyzing a Competitors Audience StrategyMobile App InsightsLooking Ahead030507081317232935Table of Contents3The most effective ma

3、rketing strategies begin with a deep understanding of who your audience is,how they behave,and where they engage.This playbook demonstrates how to turn audience data into action,through use cases spanning multiple industries and countries.Powered by Sensor Towers Audience Insights solution,this repo

4、rt will show how marketers can validate their current strategy,uncover new growth segments,and evaluate competitor audiences to stay one step ahead.Well explore data-driven ways to:Deepen your understanding of current audiences Identify growth opportunities through new segments Analyze and respond t

5、o competitor strategies Align creative and media with real behavioral patterns And more!Lets dive in!Sensor Tower Inc.-All Rights Reserved Sensor Tower Inc.-All Rights Reserved-All Rights ReservedThis playbook is your strategic guide to understanding and reaching the right audiences4Sensor TowersAud

6、ience Insights Audience Insights is the first Sensor Tower product to combine Mobile App and Digital Advertising data.Together,these two sources provide an unprecedented look into the consumer experience,all based on behavioral data.About this Data This playbook is powered by Sensor Towers Audience