16. 9.24 敏捷论坛-王磊+刘浩-全球化下新产品研发的敏捷运作（23页）.pdf

1、Confidential&Proprietary information of Ingersoll Rand.Do not print,save or distribute this slide or discuss its contents without prior executive approval.全球化背景下的新产品精益研发Operation Excellence of New Product Development in Global Environment2017-9-24Agenda 主题Global Environment of New Product Developmen

2、t新产品研发的全球背景Product and Lean Product Development of Ingersoll Rand英格索兰产品与新产品精益研发Knowledge Reuse and Modular Design知识的再利用与模块化设计Modeling and Simulation数值仿真与模拟Summary 总结加速推向市场的紧迫性加速推向市场的紧迫性93%项目经理感受到新产品加速推向市场的压力n=94 PMO OrganizationsSource:CEB 2015 PMO Peer Perspectives Poll新产品研发的全球背景新产品研发的全球背景法规要求法规要求客

3、户期望客户期望商业机会商业机会全球化特性：创新全球化特性：创新,变化变化,快速快速How do different leaders see the problem?新产品研发的全球背景新产品研发的全球背景项目管理者与商业领导对项目速度的不同视角项目管理者与商业领导对项目速度的不同视角商业领导需求:从商业建议到价值体现Measure of Speed=Fast(er);“Before Competitors;“time to market”项目团队实现Measure of Speed=On-Timeperformance英格索兰英格索兰公司公司 Ingersoll Rand A$14 billi

4、on diversified industrial company，140亿美金工业公司 About 100 manufacturing facilities worldwide100多个全球化生产基地 Strategic brands are#1 or#2 in their marketsNo1 或品牌战略和市场定位 Products and services for commercial,industrial and residential markets商用，家用和工业市场的产品和服务市场领导市场领导品牌品牌 Market-leading Brands#1 US#2 WorldwideC

5、ommercial HVAC Equipment#1 Worldwide golf cars#1 Worldwide transport refrigeration#1 North America air compressors,air toolsComfort and Climate Control BrandsIndustrial Brands新产品研发新产品研发流程流程 New Product Development ProcessConcept DevelopmentConceptValidationDesign&TestLaunchPreparationLaunch&SupportR

6、apid Learning Cycles概念设计Product Lifecycle Management Process概念验证设计与测试产品发布准备发布与支持新产品研发特性:持续的变化与沟通What the customer wanted.How the customer described it.How the product mgr understood it(PRD)How the engineers designed it(PDD)How manufacturing built it.When it was delivered.新产品研发流程新产品研发流程精益研发：项目范围管理精益研