1、 2025KPMG.Make the Difference.SportlightThe business of sports in India The business of sports in India 2 2025 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG Interna

2、tional Limited,a private English company limited by guarantee.All rights reserved.ForewordAt KPMG in India,we are pleased to present this report,which offers an exhaustive exploration of the business of sports covering its full spectrum and delivering deep,actionable insights for our readers and sta

3、keholders.Also,we believe that the business of sports is far more than a commercial enterprise it is an instrument of national progress.The significance of sports in shaping a nations future cannot be overstated.We are delighted to partner with Sportstar,the Iconic magazine for this report.To frame

4、this impact,we look at sports through four foundational pillars:Participation Getting people to play:Encouraging participation in sport from childhood to adulthood is not merely about recreation.It builds resilience,discipline,teamwork,and fitness.Consumption Inspiring people to watch:When citizens

5、watch and celebrate sports,they find shared identity and collective pride.Viewership fuels the commercial ecosystem.Performance Showcasing excellence:High performance in sport is the pinnacle of aspiration.National teams and athletes who excelinspire generations,elevate global recognition,and reinfo

6、rce a nations soft power.Hosting Bringing events to life:From local tournaments to global mega-events,the ability to host is a statement of capability.Sporting events ignite infrastructure development,tourism,employment,and urban transformation.While these four pillars have a clear optical dimension