1、Cart of the dealBritains appetite for Black Friday&Cyber Monday 2025/Research RealityG R E A T B R I T A I NGreat Britain Black Friday Cyber Monday report 202523Foreword4Report takeaways6Appetite for Black Friday/Cyber Monday sales10Shopper insights17AI adoption21Buzziest brands for Black Friday/Cyb

2、er Monday 202427MethodologyContentGreat Britain Black Friday Cyber Monday report 20253ForewordSarika RanaHead of Consumer Insights,YouGov UKAs we head into the 2025 holiday season,the retail landscape continues to evolve against a backdrop of economic uncertainty.Yet,Black Friday and Cyber Monday re

3、main key moments for British shoppers,with younger generations leading the charge.While some consumers are questioning the value of mega sales,these events still represent a major opportunity for brands to connect with audiences who are ready to spend with intention and value.In this report,we explo

4、re British consumers are approaching Black Friday and Cyber Monday in 2025,from spending intentions to the role of AI in shopping,and what it all means for brands navigating a competitive retail environment.Get in touchExplore our solutionsStart your audience analysishttps:/ https:/ consumers drivin

5、g Black Friday and Cyber Monday participation Consumer participation is steady but interest is softeningScepticism toward AI in giftingremains highReport takeawaysGen Z(52%)and Millennials(48%)are significantly more likely to shop Black Friday or Cyber Monday compared to Gen X(34%)and Baby Boomers+(

6、19%),highlighting a generational divide in engagement with mega sales events.Overall intent to shop remains stable,but 35%of consumers say theyre less interested in mega sales events than they were 23 years ago.While some Gen Z shoppers express curiosity about AI-assisted gifting,only 16%say they wo