1、2025 SALES TRENDSAn inside look at how 1,000 sales pros are adapting,growing,and connecting in a shifting business landscapeCONTENTS01ForewordSelling in the age of AI06SALES+MARKETINGWhy the best sales reps have their marketing hats on02INTRODUCTION+KEY FINDINGSSales success depends on value and tru

2、st07COMMUNICATIONHow sellers reach prospects in 202503CHALLENGES+OPPORTUNITIESAdapting to shifting economic conditions08CUL TUREThe best sales teams understand trust,competition,and growth04BENCHMARKS+PERFORMANCESee how your sales team stacks up09PREDICTIONSEmerging sales trends and leadership persp

3、ectives05AI USE CASES+TOOLSAn inside look at the AI-powered sales team10PLAYBOOKYour sales teams AI action plan for 2025-2026SELLING IN THE AGE OF AIFOREWORD02FOREWORDTHE SALES SCALES ARE TIPPING IN THE BUYERS FAVORWhen I got my first sales job in October 2000,our“CRM”was a bunch of physical cards w

4、ith customer information on them stored in a filing cabinet.To say things have changed would be an understatement.The arc of technology bends toward convenience and efficiency,and both sellers and buyers have evolved.As the internet enabled widespread access to information,buyers started conducting

5、research independent of conversations with salespeople.As businesses globalized,sales moved from outside to inside.And now,AI is a daily driver in most of our workdays.When it comes to AI and sales,ChatGPTs fall 2022 release was our iPhone moment.Since then,weve witnessed massive productivity gains

6、in engineeringtools like Cursor and Claude have fundamentally changed how developers work.But sales?Were still waiting for our breakthrough.Heres what I know:when it arrives,the transformation will be staggering.If todays top inside sales rep produces$1M in annual recurring revenue,tomorrows AI-enab