1、 Artificial Intelligence(AI)in Tourism Assessing and Supporting NTOs Research&Marketing Operations Artificial Intelligence(AI)in Tourism Assessing and Supporting NTOs Research&Marketing Operations A report produced for the European Travel Commission by Kairos Future Brussels,July 2025 ETC Market Int

2、elligence Report Copyright 2025 European Travel Commission(ETC)Artificial Intelligence(AI)in Tourism-Assessing and Supporting NTOs Research&Marketing Operations All rights reserved.The contents of this report may be quoted,provided the source is given accurately and clearly.Distribution or reproduct

3、ion in full is permitted for own or internal use only.While we encourage distribution via publicly accessible websites,this should be done via a link to ETCs corporate website.Published by the European Travel Commission Rue du March aux Herbes,61,1000 Brussels,Belgium Website:www.etc-corporate.org E

4、mail: ISSN No:978-92-95107-81-6 This report was compiled and edited by Kairos Future on behalf of the ETC Market Intelligence G Cover:White humanoid hand on blurred background using globe network hologram with Europe map 3D rendering Image ID:1097626520 Copyright:Licence Standard Shutterstock Artifi

5、cial Intelligence(AI)in Tourism-Assessing&Supporting NTOs Research&Marketing Operations FOREWORD The rapid development of emerging technologies is reshaping industries around the world,including the tourism sector.For Europes National Tourism Organisations(NTOs),these technologies offer new opportun

6、ities to enhance operations in research and marketing,drive innovation,improve efficiency and provide solutions to meet evolving travel trends.However,it is a reality that not all NTOs are equally equipped to take advantage of these developments.Differences in digital maturity,access to expertise,an