1、1 2024|HFS ResearchThe two-year GenAI countdownHow businesses are scaling How businesses are scaling GenAIGenAI adoption adoption and avoiding the productivity trap and avoiding the productivity trap MARKET IMPACT REPORTIn partnership with2 2024|HFS ResearchForewordAs companies step into generative

2、AIs uncharted waters,the journey holds huge promise,but it is not without its perils.The challenge for most enterprises is they remain anchored in what I call“POC land”an island full of proofs of concept that can be impressive,but rarely reach operational scale.Having access to insights that can cha

3、rt a course toward GenAIs full benefits beyond productivity alone is invaluable.Thats what this report delivers.It condenses the experiences of 550 senior executives into six chapters.These findings will help you and your business set your GenAI investments,adopt a human-centric approach with respon

4、sible AI frameworks,and redefine the nature of work.And while theres no denying that productivity is a crucial GenAI outcome,the journey cant end there.Well steer you toward new revenues,happier customers,and greater market share,too.As you stand on the brink of this AI revolution,use this report to

5、 reach a future where AI is not just another tool,but a trusted copilot in your quest for innovation and excellence.Sreekanth MenonGlobal Head,AI/ML Practice,GenpactPhil FershtCEO and Chief Analyst,HFS ResearchThe generative era is the first real innovation to disrupt industry since the advent of th

6、e internet in the mid-1990s,where ubiquitous data access radically changed our lives.In fact,it is really the technological evolution that takes connected businesses,employees,customers,and supply chain partners to a whole new level of value,one where new data and content can be created at rapid spe