1、The Ipsos Reputation Council Report 2025 Eighteenth Sitting01The CCO as Geopolitical AnalystWhat:Council Members top concern is geopolitics,geopolitics,geopolitics.So What:The CCOs role has irrevocably expanded beyond communications into geopolitical risk analysis.They are now their organisations pr

2、imary sense-maker,tasked with translating global chaos into actionable business strategy for the board.Now What:CCOs must build geopolitical literacy into their teams and integrate real-time risk monitoring directly into the communications function,moving from observers to strategic advisors on worl

3、d affairs.02The Rise of Strategic SilenceWhat:Only one-in-five(21%)Council Members now prefer to speak out on potentially divisive issues.So What:The move from broad-based activism to strategic silence is a deliberate,risk-assessed decision not to engage on issues unless they are core to the busines

4、s a direct response to an increasingly polarised world.Now What:The CCO has a key role to play in shaping business strategy and embedding purpose,building an organisation so resilient and a culture so authentic that it needs no public defence.03ESGs Pragmatic EraWhat:80%believe businesses will be mo

5、re tentative in their ESG communications in the next year,and 75%agree that leaders are diluting their public commitments.Yet 52%feel ESG is fundamentally changing the way businesses operate.So What:The era of loud,public ESG pronouncements is over.The risk of political backlash and accusations of g

6、reenwashing/wokewashing now outweighs the reward of public praise,forcing a strategic retreat from the spotlight.Now What:Communicators must pivot from amplification to authentication.The focus must shift from public campaigns to embedding ESG principles into core business strategy and engaging in d