1、A cultural journey through BaliAirbnb in partnership with UNESCOPutu Buderiasa&Ni Putu Eka Airbnb hosts in Buleleng RegencyNgurah&AyuAirbnb hosts in Denpasar3 Balis cultural heritage is one of the islands greatest treasuresliving traditions passed down through generations,woven into daily life,sacre

2、d landscapes,and communal values.As tourism grows,so too does the responsibility to ensure that this heritage is protected and celebratednot consumed.Thats why UNESCO and Airbnb have come together to launch the Bali Cultural Ambassador programme.This initiative empowers local guesthouse ownerswho se

3、rve as trusted hosts and cultural connectorswith deeper knowledge of Balis traditions,crafts,rituals,and heritage sites.With their guidance,travellers can move beyond sightseeing to meaningful cultural exchange.As part of the programme,UNESCO mapped community-based cultural assets across five regenc

4、iesBuleleng,Badung,Tabanan,Gianyar,and Banglihome to Balis Subak System,a UNESCO World Heritage Site.Through workshops and fieldwork,we equipped local hosts with tools to promote culturally sensitive tourismhelping local communities and travellers to engage meaningfully.Airbnbs research shows that 9

5、0%of travellers in Asia Pacific seek more than just a place to staytheyre looking for cultural connection.Three out of four say their hosts recommendations helped them find it.This booklet offers a glimpse into our joint effort to document over 150 elements of Balis festivals,crafts,foodways,and sac

6、red traditions across the five regencies.It serves as a resource for homestay owners to become Cultural Ambassadorsbridging local heritage with global travellers.Airbnb and UNESCO:Empowering Hosts as Cultural AmbassadorsHarmony in Practice:A Balinese World Heritage SiteBalis Cultural Landscape,desig