1、From Hype to Impact:How Financial Services Organizations Can Unlock Real Business Value with AIR E P O R TNascent,Complacent or Somewhere Adjacent,the Time to Act is NowEPAM.CO MFrom Hype to Impact:How Financial Services Organizations Can Unlock Real Business Value with AI|04/25|2R E P O R T03Forewo

2、rd11 Making it RealContents14Methodology07 The Big Picture15Our Banking Team10 A Systematic Approach to Unlocking Value with AI13 Key Offerings04 Key FindingsEPAM.CO MFrom Hype to Impact:How Financial Services Organizations Can Unlock Real Business Value with AI|04/25|3R E P O R TArtificial Intellig

3、ence(AI)has become integral to financial services,driving critical applications like transaction screening,fraud detection and streamlined customer onboarding.In leveraging these applications,banks have been able to reduce expenses,automate back-office processes and improve customer satisfaction.How

4、ever,the advent of Generative AI(GenAI)is poised to add an entirely new dimension to the disruption the industry faces.Leveraging GenAI,banks are on the precipice of bringing to market powerful new opportunities,including hyper-personalized onboarding experiences,personally tailored financial advice

5、 and significant efficiency gains in Know-Your-Customer(KYC)processing.Further complicating the matter,the financial services(FS)sector faces rapid and profound changes driven by new customer expectations,intensified regulatory pressures and competition from Big Tech,digital banks and blockchain-bas

6、ed innovators.In this report,we examine how financial services executives and engineers perceive these developments,identifying key challenges,industry comparisons and unique obstacles in their AI maturation journeys.Crucially,we emphasize the importance of aligning AI strategy with broader business