1、 Ipsos|Attitudes to Ageing 2025ATTITUDES TO AGEING ATTITUDES TO AGEING 20252025A 32-Country Global Advisor SurveyJuly 2025 Ipsos|Attitudes to Ageing 2025PART ONE:PART ONE:HeadlinesHeadlines2 Ipsos|Attitudes to Ageing 20253IntroductionIn countries across the world,populations are getting older.The UN

2、 predicts that by 2030,one in six people will be aged 60 or over.But are cultural attitudes adapting to this change?In this 32-country study,we examine peoples attitudes towards ageing,picking out how these have changed or not changed since 2018.Topics covered include:1.Population perceptions(and re

3、alities).How accurately do people see the proportion of young and old people in their country?2.Expectations for old age.To what extent do people across the world look forward to old age?3.When does old age begin?How does“old age”differ across demographics and countries?4.Ideal ages of milestone lif

4、e events.When is the perfect time to e.g.have a baby,buy a house,or get married.When is it too late?5.Minimum and maximum ages per profession.How old should a person be to e.g.be a country leader,a CEO or a pilot?And at what age does someone become too old to perform these roles properly?Even as our

5、 life expectancy is increasing and many of the life stages that people go through are gradually creeping upwards,our perceptions of when is the right time to do those things is not keeping up.Ipsos|Attitudes to Ageing 20254At a glance Ipsos|Attitudes to Ageing 202543838%say they are looking forward

6、to their old age,vs.57%who say they are not.2929%think a person can be leader of their countryat any age.People expect to experience12 years12 yearsof old age.66Average age at which people say“old age”begins78Average age people expect to live toIdeal age for life events Ideal age for life events 21S