1、Whats next in K-Beauty?From Seoul to StatesideK-Beauty has become an unstoppable force thats reshaping Western skincare and cosmetics.Its influence,powered by the rise of Korean culture-from K-Pop and K-Dramas to fashion and food now sets the standard for innovation,efficacy and experience in beauty

2、.In this report,we will analyze the next generation of K-Beauty trends ready to leap from Seoul to Stateside.Weve combined the data,insight and expertise from Black Swan and Mintel to look into the future of this space.And explore the opportunities for brands in 2026 and beyond.AuthorsKathleen Prows

3、e-SteenekampInsights Consultant,Black Swan DataVivienne RuddAssociate Principal Consultant,MintelAndrew McDougallDirector,Beauty&Personal Care,MintelK-Beauty has made its mark in the West through distinct waves of innovation,each reflecting evolving beauty ideals and consumer desires.From 2011-2015

4、we saw Novelty and Play introduce the West to the charm of K-Beauty through playful,quirky products like sheet masks,BB creams and snail mucin.Later,Ritual and Wellness(20162022)brought a deeper focus on skincare as a lifestyle:the iconic 10-step routines,layering of serums and essences and the purs

5、uit of“glass skin”.This era reframed K-Beauty as a ritual of self-care and wellness,blending efficacy with indulgence.And now,we are entering a new era:K-Beauty 3.0-defined by cutting-edge skin-tech tools,AI-driven diagnostics,microbiome-focused formulations and demands from of an increasingly diver

6、se consumer base.Welcome to K-Beauty 3.0Andrew McDougall,Director,Beauty&Personal Care,MintelMintel understands markets and categories,how they are evolving and why.Black Swan predicts what consumers want next.Together,we turn early trend signals into opportunity spaces and opportunity spaces into w