1、Insights on Household Income&Expense of Chinese Car Buyers Employment(2025)TengYi Research InstituteUnemployment Anxiety:A“Timebomb”for Chinas Car MarketAuthorsDirector/Chief ALijun ZhouIndustry ABenya ShiAlthough college graduates who have not yet purchased cars on a large-scale face difficulties i
2、n finding jobs,the overall employment situation of Chinese car buyers is relatively optimistic.In the first half of 2025,over 70%of these buyers were employed(including part-time work),indirectly indicating that the main consumers of the Chinese car market are no longer mostly young people.Since mos
3、t Chinese families already own cars,the high employment rate among car buyers objectively supports social stability and promotes Chinas economic development;There is some data that surprises us greatly nearly 9%of car buyers do not need to work,accounting for the second largest proportion.In recent
4、years,the increase in female car buyers such as full-time housewives has rapidly boosted the“no work required”category;Entrepreneurs(including sole proprietors)rank third,with a share of over 7.5%.These buyers are the main force creating and increasing social employment,especially private business o
5、wners and individual entrepreneurs,who are often key protected groups in many countries;Retired individuals rank fourth,with a share surpassing 7%.Between 2020 and 2024,the elderly car market has rapidly become a new blue ocean in China,and retired and elderly users are like the“morning sun”of the c
6、ar market full of vitality;An especially encouraging data point for carmakers is that student buyers account for nearly 1%.Although the size of the“student car market”is currently small about 200,000 vehicles out of the annual sales of over 20 million it has significant growth potential.As vehicle c