1、?2025?08?11?n 20242024?2024?5.75?17.1%?2023?2019?12%?央?56.2?21.3%?2019?60.1?擎?覆?覆?尤?展?屏?央?对?名?2024?1.319?擎?60.8%?2694?1.0496?覆?942?77.8%?覆?n?央?央?2024?红?A?16,541 功?展?4.9%?165.3?67.6?4.8?4814.2?覆?71.2?覆?35?/?可?覆?央?参对?博?擎?2024?65%?覆?央?央?n?可?可?可?屏?博?参?央?可?央 IP?可?展?可?导?横?覆?12 功?参?名?展?参?展?对?展?及?即?参?对?担?参?
2、OTA?n?2023-07-21?n?2025-07-28?n?2025-08-04?innoHere?|2025?08?11?2?.3 3?OTAOTA?.5 5?.7 7?.1010?.1212?1?2013-2024?对?.?3?2?2014-2024?对?.?4?3?2014-2024?对?.?4?4?2024?参?.?4?5?2018-2024?对?.?5?6?2024?/?名?.?5?7?2023-2024?对?.?6?8?.?7?9?.?10?10?博?尾?2024?8?.?11?|2025?08?11?3?1.11.1?20242024?2024?5.75?17.1%?2023
3、?2019?12%?央?56.2?21.3%?2019?60.1?擎?覆?覆?尤?展?屏?央?对?名?2024?覆?博?1 1?20132013-20242024?对?对?1.21.2?2024?2024?1.319?擎?60.8%?2694?1.0496?覆?942?77.8%?覆?2019?擎?100%?2019?尤?参对?属?覆?参对?2025?32.636.139.944.45055.460.128.832.525.348.956.22.6 3.0 3.4 3.9 4.6 5.1 5.7 2.2 2.9 2.0 4.9 5.8 01234567010203040506070809010
4、0201320142015201620172018201920202021202220232024国内出游人次国内游客出游花费单位:亿次(左);万亿元(右)?|2025?08?11?4?2 2?20142014-20242024?对?对?3 3?20142014-20242024?对?对?1.31.3?2024?参?完?功?擎?20?皇擎名?名?147?5A?展?统?2024?2?45?300?4A?参?AI?博?属?1200 维?匹?擎?4A?85%?50 功?覆?尤?39 功皇?60 功?240?9 功?24 功?54?2024?Q?152%?博?名?APEC?60%?4 4?202420
5、24?1.281.341.381.391.411.450.270.320.821.324.7%3.0%0.7%1.4%2.8%-81.4%18.5%156.3%61.0%-100%-50%0%50%100%150%200%00.20.40.60.811.21.41.61.822014201520162017201820192020202120232024入境旅客YOY单位:亿次?|2025?08?11?5?2.1?2.1?参?望?对?望?展?覆?维?2024?红?A?16,541 功?展?4.9%?165.3?67.6?4.8?4814.2?覆?71.2?覆?35?/?5 5?20182018
6、-20242024?对?对?可?覆?央?参对?博?擎?2024?65%?覆?央?央?2024?擎?名?参?覆?维?5A?IP?覆?央?6 6?20242024?/?名?,?;2024?7?1?9?30?,?,?对参?;12?1?31?,?2024?1?,?2024?1?1?2024?12?31?,?名?80?A?2024?4?1?12?31?4A?参?OTAOTA?11,924 12,402 13,332 14,196 14,917 15,721 16,541 4,707 5,065 2,228 1,818 4,069 4,814 02000400060