1、Innovation Report 2025How top companies scale bold ideasCopyright 2025 Bain&Company,Inc.All rights reserved.1Innovation Report 2025ContentsHow top companies scale bold ideas.2Built to Reinvent:The Strategy of Innovation .3Innovation Rewired:When Imagination Meets AI .7Human Insights at Speed,with AI

2、.13Built to Be Bold:Why the Best Innovators Run Two Systems.172How top companies scale bold ideas By Marissa DentDear colleague:We spoke to the worlds boldest innovators.Heres what they have in common.Fast Companys 50 Most Innovative Companies is a global snapshot of brands reshaping business,tech,a

3、nd culture.When we surveyed and interviewed a selection of this years leaders,clear patterns emerged.Innovation is their strategyalmost all aim to grow beyond their core.They dont outspend their peers on R&D;they spend differently,focusing on transformative innovation.And they conquer risk aversion

4、by separating their big bets from everyday innovations.No surprise,AI already plays a central and growing role.But its no substitute for imagination or understanding real customer needs.Instead,leaders use AI to dream bigger and know their customers better.Much bigger.And much better.Marissa DentGlo

5、bal Leader,Bain Innovation and Business Building3At a Glance Public companies in Fast Companys list of 50 Most Innovative Companies outperform their sector peers in total shareholder return,suggesting that high performance in innovation correlates with higher financial performance.Almost all top inn

6、ovators we surveyed plan to enter new sectors or markets,demonstrating a commitment to growth beyond their core.About half of the leading innovators do not outspend their sector peers on R&D,suggesting innovation success is not solely about spending levels,but also about how spending is allocated.Ea