1、THE EUROPEAN MEDIA INDUSTRY OUTLOOKSeptember 2025This document should not be considered as representative of the European Commissions official position.Luxembourg:Publications Office of the European Union,2025 European Union,2025The Commissions reuse policy is implemented under Commission Decision 2

2、011/833/EU of 12 December 2011 on the reuse of Commission documents(OJ L 330,14.12.2011,p.39,ELI:http:/data.europa.eu/eli/dec/2011/833/oj).Unless otherwise noted,the reuse of this document is authorised under the Creative Commons Attribution 4.0 International(CC BY 4.0)licence(https:/creativecommons

3、.org/licenses/by/4.0/).This means that reuse is allowed,provided appropriate credit is given and any changes are indicated.For any use or reproduction of elements that are not owned by the European Union,permission may need to be sought directly from the respective rightholders.The European Union do

4、es not own the copyright in relation to the following elements:Cover and page 1 Adobe Stock-DenchikPrint ISBN 978-92-68-28487-2 doi:10.2759/8632150 KK-01-25-086-EN-CPDF ISBN 978-92-68-28486-5 doi:10.2759/0606593 KK-01-25-086-EN-N 3 Table of Contents Table of Contents.3 Executive summary.5 1.The Euro

5、pean media industry a horizontal outlook.11 1.1.Market overview.11 1.2.Consumer trends.17 1.3.Industrial trends and business models.23 1.4.Technological trends.28 1.5.Summary.31 2.The audiovisual sector.32 2.1.Introduction.32 2.2.Market overview.32 2.3.Consumer trends.38 2.4.Industrial trends and bu

6、siness models.57 2.5.Technological trends.68 2.6.Summary.73 3.The video game and extended reality sectors.74 3.1.The video game sector.74 3.1.1.Introduction.74 3.1.2.Market overview.75 3.1.3.Consumer trends.87 3.1.4.Industrial trends and business models.93 3.1.5.Technological trends.105 3.1.6.Summar