毕马威:2025年第24届全球汽车高管调研报告:未来成功的领导力蓝图(英文版)(58页).pdf

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毕马威:2025年第24届全球汽车高管调研报告:未来成功的领导力蓝图(英文版)(58页).pdf

1、25th Annual Global Automotive Executive SurveyKPMG.Make the Difference.KPMG InternationalAugust 2025(Re)assert dominance:A leadership blueprint for future success Within the next decade,the internet will revolutionize private transport.Web providers and car manufacturers will be vying for supremacy.

2、Get ready for the post powertrain ecosystem.Acceleration is not all that matters in self-driving cars.OEMs need to think about how to reshape their business model from a genuinely product-driven approach to a more service-and customer-oriented model.More than ever the car itself will certainly be an

3、 essential part of revenue but not the only major source of all the links in the value chain,it is the auto companies that will have to develop new service-and data-driven business models together in one digital ecosystem,placing the customer at the center.Seamless Vehicle2Grid transition is a treas

4、ure of islands waiting to be explored like a treasure island.Flying taxis,cars by subscription,ubiquitous and fast EV charging stations,big tech car entrants these are some of the developments we can expect in the next 10 years.AI is now embedded in the way vehicles are designed,engineered,manufactu

5、red and sold.The automotive industry will have to adapt to and shape the converging world of personalized mobility and the internet of everything.Mobile connectivity,the value of customer data and self-driving cars are the next big thing.The auto business is part of an open,dynamic and self-organizi

6、ng ecosystem consisting of physical assets,services and content.Finding the right balance between where to compete,cooperate or consolidate with industry peers and to wisely co-integrate content from non-asset based digital challengers is key.There simply is not one global answer!Say goodbye to one

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