1、Soft drink consumer preferences 2025How consideration and consumption of soft drinks shifts amongst different age groups in Great Britain,with a deep dive into health-conscious consumers./Research RealityG R E A T B R I T A I NGenerational tastes:YouGovs Most Recommended Brands 202521Foreword2Consum

2、er trends,key benefits,and purchase drivers3Assessing the appetite forno/low alcohol alternatives4Health-conscious consumerism5MethodologyContentsSoft drink consumer preferences 20253Get in touchExplore our solutionsBeyond water,caffeine remains the staple of daily beverage consumption,but the soft

3、drink sector is quietlyevolving as a growing minority embraces more health-conscious choices.Sugar-free options still dominate this category,reflecting their long-standing place in consumer habits.However,their appeal is beginning to fade among younger demographics.Interestingly,many of thesoft drin

4、k brands gaining traction today arent sugar-free,suggesting a shift in taste or a broader redefinitionof what“health-conscious”means.Supplementary ingredients,such as protein,vitamins&minerals are on the radar for many,with significantover-indexing in these requirements among younger consumers.Altho

5、ugh the young exhibit some of the most significant variations in preferences and intentions,it is also noteworthy that functional benefits like relaxation,along with image-related factors such as retailer reputation,branding and packaging,can play a major role intheir decision-making and will contin

6、ue to be key consideration drivers.Nonetheless,across all age groups,quality consistently ranks higher than nutritional and health benefits when choosing drinks,highlighting acomplex and evolving landscape of consumer preferences.”Rich MollerResearch Director Custom-Consumer(UK),LondonForewordhttps: