1、Indias Perfume Industry:A Fragrant RevolutionFollow the Scent:Why Indias Next 500 CrBreakout Brand Could Be a PerfumeBRC BYTESApril 2025MARKET OVERVIEW:A SNIFF OF THE OPPORTUNITYThe Indian perfume industry is a$2.5B market,growing at a 15%CAGR,driven by rising disposable incomes,premiumization,and d

2、igital-first D2C brands$1BLuxury Market,growing at 9%CAGR$1.5BMass&Mid-Premium,growing at 17%CAGRDriven by rural demand,affordability,and gifting trendsIn 2015,Organized market as%of totalperfume market was just 10%Leaving 70%marketfor disruption bystartupsOnly 30%Organized MarketA WHIFF THROUGH TIM

3、E:THE HISTORY OF PERFUMEPerfumes in India are not merely productsthey are cultural artifacts with roots stretching back millennia4,000 Years ofTraditionColonial Shifts,Synthetic InvasionRevival ofHeritagePerfumery in India beganwith attars(natural oil-basedfragrances)distilled from?owers,herbs,and s

4、picesKannauj,the“PerfumeCapital of India,”has beencrafting attars since theMughal era using ancienttechniques like deg-bhapka(steam distillation)The British introducedalcohol-based perfumes,disrupting traditional attar-makingBy the 20th century,synthetic fragrancesdominated due to lowercosts and con

5、sistency,sidelining natural perfumesToday,artisans in Kannaujstill produce handcraftedattars,but they struggleagainst mass-producedsyntheticsBrands like Ajmal and AdilQadir blend ancient recipeswith modern packaging torevive Indias olfactory legacyBUT WHAT REALLY SELLS IN THIS CATEGORY NOWHave you s

6、een Masaba on Instagram,casuallydropping“top notes,”“base notes,”and“midnotes”while talking about her perfume?Two delicious new lovechildbymasabafragrances for two very different kinda women!Meetha is my juicy mithai in a bottle!PowerPetal-imagine the most luxurious bloominggarden packed into a bott