1、THE MATTRESS REVOLUTIONfebruary 2025Reinventing Sleep,One Mattress at a TimeBRC BytesAs sleep becomes the ultimate wellness currency,Indias mattress industry is waking up to a new era.With innovative technologies,eco-conscious designs,and changing consumer priorities,mattresses are no longer just es

2、sentialstheyre enablers of healthier,happier lives.AN INTRODUCTION TO INDIAS EVOLVING MATTRESS INDUSTRY FROM BORING TO BUZZWORTHY?WHY MATTRESSES MATTER MORE THAN EVER QUICK TIMELINE ON INDIAN MATTRESS INDUSTRY1970s-2000sTRADITIONAL ERABasic coir&cotton mattresses dominated a fragmented,unorganized m

3、arket.2000sRISE OF ORGANISED BRANDSPlayers like Sleepwell&Kurl-on introduced standard,quality mattresses.2010?2015PREMIUMISATION BEGINSUrbanization and higher incomes fueled demand for comfort and durability.2016?2021D2C DISRUPTIONStartups like Wakefit&SleepyCat disrupt sales with online-first model

4、s.2021 ONWARDSINNOVATION ERASmart technologies and eco-friendly products cater to health-conscious consumers.Evolving Customer Needs Quality sleep is now a key component of health,hence driving the demand for innovative mattress solutionsRise of New PlayersStartups are redefining the market challeng

5、ing traditional players with premium,personalized offeringsTechnological AdvancementsSignificant improvements in mattress materials&tech,offering enhanced comfort,support,&sleep qualityBREAKING DOWN THE INDIAN MATTRESS MARKET BY TYPEThe Indian mattress industry has traditionally been dominated by ba

6、sic categories,however,the landscape has undergone a dramatic transformation with the rise of innovative startups.This disruption has not only expanded the market but has also reshaped how consumers perceive and choose mattresses,driving a shift from utility-based products to those that enhance over