1、PUBLISHED BYPARTNER WITHAVANTGARDE is a leading global brand experience agency founded in Germany,with 13 offices across 7 countries in the world.For almost 25 years in China,Managing Partner Christian Stipp and a team of passionate experts have been dedicated to creating fans for international bran

2、ds.Headquartered in Munich,since 1992 Trendbro has been keeping track of megatrends,Zeitgeist change and social trends as well as their impact on consumers and markets.We turn them into actionable insights that help business adapt and address the customers of tomorrow.Maggie Li 李琦Chief editor of the

3、 Chinese Consumer Value Index since 2018.Co-producer of 2022 Oscar-nominated Documentary Ascension,which explores the behind-the-scenes stories of Chinas manufacturing,business,and social fabrics.Producer of 2024 Venice International Film Festival premiered documentary Mistress Dispeller.Artist resi

4、dent of 2023 Swatch Art Peace Hotel RChristian Stipp Managing Partner Wei Wang Head of Culture M2024 Chinese Consumer Value IndexTREND FRAMEWORKMEGATRENDSVALUE CHANGEMacrotrends and drivers:Digitalization,Individualization,GlobalizationOngoing value analysis based on quantitative and qualitative dat

5、aConsumer needs and desires as springboard for corporate decision makingDevelopments that affect and match consumers expectationsTrend manifestations in economy,technology,arts and societyExtrapolating research into plausible scenariosIMPLICATIONS develops customer-centric recommendations for brand

6、strategy,marketing implication,sales solutions and product development.Creating brand experience and business related solutions help companies implement innovations at a faster and more efficient pace.NEEDSTRENDSEXAMPLESSCENARIOS2024 Chinese Consumer Value IndexMethodology 9.55Million pieces of data