1、 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryEuropean retail in 2024 and 2025Study on key retail indicators in Europe 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary 20

2、25 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryEuropean retail in 2024 and 2025ImprintContentsPublisher:GfK GeoMarketing GmbHWerner-von-Siemens-Str.2-6|Building 510976646 Bruchsal|GermanyT+49 911 395 2222|F+49 911 395 SteffenStudy lead:Dr.Philipp WillrothContributors:Marisa

3、Gb,Desislava Georgieva,Jasmin Schlenk,Monika Hufnagel,Filip Vojtech,Udo Radtke,Thomas MuranyiPress contact:Thomas MuranyiNote on data basis:EU Commission data from May 2025Data as of own calculations:May 2025,August 2024Editorial deadline:July 2025Trend analyses from Eurostat may be adjustedretrospe

4、ctively.23EDITORIALEDITORIAL4PURCHASING POWER 2024PURCHASING POWER 20248RETAIL TURNOVER 2024RETAIL TURNOVER 202412RETAIL SHARE OF PRIVATE CONSUMPTION 2024RETAIL SHARE OF PRIVATE CONSUMPTION 202415DEVELOPMENT OF CONSUMER PRICES IN 2024 AND 2025DEVELOPMENT OF CONSUMER PRICES IN 2024 AND 202518HOW GENE

5、RATIONS SHOPHOW GENERATIONS SHOP23LEARN MORE ABOUT NIQ GEOMARKETINGLEARN MORE ABOUT NIQ GEOMARKETING 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryEuropean retail in 2024 and 2025EditorialDear readers,The year 2024 was marked by contrasts across Europe,including the retai

6、l sector.While some economies showed signs of recovery from past crises,others remained stagnant or even contracted.Inflation,geopolitical tensions,and demographic shifts shaped the broader economic landscape,directly influencing consumer behavior and retail dynamics.Southern and Eastern European co