1、Japan 300 2025 The annual report on the most valuable and strongest Japanese brands JPY108 trillion:Japans leading brands record 6%growth in value despite economic headwinds+A decade of supremacy:Toyota remains Japans most valuable brand +SECOM secures its place as the strongest Japanese brand in 20

2、25+Fastest growing brand:NRIs brand value doubles to JPY307 billion+Nissay/Nippon Life Insurances CEO:Nations top brand guardian +Toyota leads Japanese brands in Sustainability Perceptions Value and positive gap value Brand Finance Japan 300 3 2025 All rights reserved.Brand Finance Plc.ContentsForew

3、ord 5Alex Haigh,Managing Director,Brand Finance Asia PacificCountry Overview 6Valuation Analysis 8Most Valuable Japanese Brands 2025 9Most Valuable Brand:Toyota 11Fastest Growing Brand Value:NRI 12Brands to Watch:Nissay/Nippon Life 13 Insurance,Toppan,Terumo Brand Strength Analysis 14Sector Analysis

4、 16Brand Guardianship Index 20Sustainability Analysis 23Brand Value Ranking(JPYm)25Methodology 31Our Services 39Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseB

5、rand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Aus

6、trian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the f