1、FOREWORDIt is with great pleasure that I present the 2024 Tourism Report theme“Growth and Stability”compiled by the Ghana Tourism Authority.This report serves as a vital resource for assessing the performance of Ghanas tourism sector and identifying key trends,opportunities,and areas for strategic i

2、ntervention.The year 2024 has been one of consolidation and renewed growth in the tourism,arts,and culture ecosystem.With the ongoing implementation of flagship initiatives such as Beyond the Return and other activities like Kwahu Easter Paragliding Festival and Emancipation Celebration.Ghana contin

3、ues to affirm its position as a leading destination for heritage tourism,cultural exchange,and investment in Africa.Hon.ABLA DZIFA GOMASHIE(MP)Minister of Tourism,Culture and Creative ArtsRepublic of Ghana IThis report provides critical data and analysis that informs policy direction,guides private

4、sector decisions,and enables us to measure the impact of our collective efforts.It highlights the steady rise in international arrivals,the strengthening of domestic tourism,and the sectors contribution to job creation,community development,and national revenue generation.As a Ministry,we remain com

5、mitted to promoting innovation,sustainability,and inclusivity across the tourism,culture and creative arts value chain.We are also focused on leveraging digital tools,building resilient tourism infrastructure,and enhancing Ghanas global brand as a preferred destination.I wish to express my appreciat

6、ion to the Ghana Tourism Authority and all stakeholders who contributed to this publication.Your continued support is essential as we work together to unlock the full potential of tourism as a catalyst for economic transformation.IIMESSAGE FROM CEOTourism remains a vital pillar of Ghanas socio-econo