1、BRIDGING THE AI GAP:ARTIFICIAL INTELLIGENCE READINESS PLAYBOOK FOR ONLINE SELLERS1ARTIFICIAL INTELLIGENCE READINESS PLAYBOOK FOR ONLINE SELLERSINTRODUCTIONFOREWORDCommerce has come a long way since the days of traditional face-to-face transactions to the seamless,contactless online deliveries we rel

2、y on today.In the dynamic eCommerce industry,we are witnessing another major transformation one that is powered by Artificial Intelligence(AI).A recent study by McKinsey&Company found that businesses using AI in sales and marketing can boost revenue by up to 15%,while reducing operational costs by a

3、s much as 20%1.In Southeast Asia alone,AI-driven solutions are expected to contribute over US$1 trillion to the regions economy by 20302,underlining the undeniable impact AI will have on commerce and digital entrepreneurship.Yet,integrating unfamiliar technologies demands more than just time and eff

4、ortit calls for dedicated resources,structured guidance,and strategic planning to ensure successful implementation.Thats why at Lazada,we are committed to making this journey easier for our sellers,with world-class innovations and cutting-edge AI-driven tools.“Bridging the AI Gap:An Artificial Intel

5、ligence Readiness Playbook for Online Sellers”,developed in partnership with Kantar Singapore,is designed to equip sellers with actionable insights and resources that can help you harness the technology effectively whether youre an AI Agnostic,Aspirant,or Adept.It also highlights the AI-powered tool

6、s available on Lazada that can drive efficiency,enhance customer decision-making,and unlock new growth opportunities for your business.Embracing AI is not just about keeping up with change its about leading it.By taking the first step toward AI readiness,sellers can future-proof their businesses.At