1、COMMITTEE REPORTAnticounterfeiting Committee Policy Global Project TeamAnticounterfeiting and Return on InvestmentAUGUST 2025 Copyright 2025 International Trademark Association.All rights reserved.No part of this publication may be reproduced,distributed,or transmitted in any form or by any means,in

2、cluding photocopying,recording,or other electronic or mechanical methods,without prior written permission of the copyright owner,except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.3Anticounterfeiting and Return on Inves

3、tment Table of ContentsContentsExecutive Summary.p4 Goal of Calculating Return on Investment.p8 Importance of Partnering Cross-Functionally.p8 Overview of Financial Benefits.p9Reporting and Continuous Review.p13 4Anticounterfeiting and Return on Investment Executive SummaryExecutive Summary Counterf

4、eiting poses a considerable threat to businesses,impacting operations,brand equity,and consumer trust and safety.The intricacies of global supply chains and the obscurity of illicit trade complicate the quantification of the impact of counterfeiting,making it challenging for companies to conduct a r

5、obust cost-benefit analysis of their anticounterfeiting measures.To navigate these challenges,a conservative approach to evaluating brand protection activities is recommended,emphasizing the importance of meticulous documentation of data sources and estimation rationales.Such documentation is crucia

6、l,as it may be essential in legal contexts.Moreover,framing brand protection as a strategic business imperative enables organizations to prioritize security as part of their annual goals,addressing the multifaceted nature of counterfeiting as a market disruptor.To enhance brand protection,the integr