1、Coverage,reporting and athlete portrayal in New Zealand sports news media 2024 Sports Media and Gender Report 1 January to 31 December 2024ContentsCoverage.6The Media.18Portrayal.29Appendix 1:Scope and methodology.36Appendix 2:Programme and publication list.37Appendix 3:New Zealand media .38All imag

2、es Photosport NZAbout this reportThis is the fifth annual report from the Sport New Zealand Ihi Aotearoa(Sport NZ)and Isentia study of gender balance in sports news coverage in Aotearoa New Zealand.The Sport NZ-Isentia study involves human analysis of around one-third of all sports coverage,selected

3、 randomly each day.This includes print,broadcast and online,but excludes match broadcast and live blogging of sports fixtures.As a result,Sky Sport is not included in this report.2Isentia /Sport New Zealand 2024 Sports Media and Gender ReportSummaryThe media industry experienced significant change a

4、nd disruption in 2024,marked by closures and restructuring.Despite these changes,the gender balance of sports coverage showed modest improvement,with 27%of stories focusing on womens sport up from 26%in 2023.Peaks in coverage aligned with key events like the Paris Olympics and Paralympics and the IC

5、C Womens T20 World Cup.However,the coverage highlights a growing divide between gender balance and visibility.Despite ongoing efforts by the media to cover womens sport,the overall proportion of female athletes,coaches,officials and fans represented in coverage decreased from 2023,while the number o

6、f male subjects increased.The overall decline in visibility was driven by 3 key trends:New Zealands male footballers delivered strong performances as womens coverage declined after the 2023 FIFA Womens World CupCoverage increased around well-established sporting events where male athletes continue t