1、GettyImages_Lorado_1092332314_psHoliday Shopping Report InsightsSummer 20252Source:Simon-Kucher Holiday Shopping Report 2025IntroductionA leading study delivering data-driven insights into 2025 consumer preferences,from major sales events to holiday shopping.The seventh annual report,based on insigh

2、ts from 1,500 US consumers,provides a deep dive into consumer preferences,behaviors and planned spending for holiday shopping and compares how these trends have evolved over recent years.Our study predictions have proven to closely match actual outcomes and are used by retailers and consumer brands

3、to make business decisions.Welcome Simon-Kuchers 2025 Holiday Shopping ReportIntroductioniStock/TryagingGettyImages_kajakiki_2180323806_psThis years study explores the following themesSummer sales vs.holiday shopping differencesKey purchasing driversThe role of AIIn addition,we uncover how current t

4、opics such as tariffs,flash sales,and influencers may impact seasonal shoppingSimon-Kucher|Holiday Shopping Report|Summer 2025 Insights123453IntroductionSource:Simon-Kucher Seasonal Shopping Report 20252025 Holiday Shopping Trends:Executive summary of findings Holiday spend per household is expected

5、 to climb in 2025 Shoppers are deal-hungry,with discount expectations reaching up to 40%-though smaller cuts remain the norm across most categories Flash sales continue to polarize,many shoppers embrace them,while others avoid themTrends in spendingPurchasing behaviorAI going mainstreamDisruption fr

6、om tariffsSeven-year itch:What has changed since 19Key insights Two-thirds of consumers now start shopping before November,reflecting strong planning habits Social media browsing is increasingly shaping ideas and inspiration for holiday shopping Return rates are low overall,though reasons vary from