1、SPOTLIGHT*IRAQSPOTLIGHT*IRAQAugust-2025ONLINE SHOPPING ONLINE SHOPPING BEHAVIOUR BEHAVIOUR&ATTITUDES&ATTITUDES 2 Ipsos|Spotlight*Iraq:Online Shopping Behaviour&Attitudes Contents1Key findings 2Online shopping penetration 3Motivators to shop online 4Online shopping channels 5Categories purchased onli

2、ne 6Attitudes towards shopping experiences3 Ipsos|Spotlight*Iraq:Online Shopping Behaviour&Attitudes Key findings21%82%48%of Iraqs population has shopped online in the past 6 months.shop through social media pages.Online shopping in Iraq is far from mainstream and is still gaining traction,with pene

3、tration highest among upper-income Iraqis(31%)and those living in the Kurdistan region(32%),while older adults(45+)and middle-to-lower income groups are least engaged.But traditional retail still resonates with a large segment of shoppers.While nearly half of online shoppers anticipate relying more

4、on e-commerce,a near-equal 47%say in-store experiences are irreplaceable.This duality highlights Iraqs hybrid shopper mindset,where digital shopping offers convenience,but the role of physical stores in the shopper journey.of online shoppers expect to do most of their shopping online in the future.S

5、ocial platforms dominate the e-commerce landscape.Social media pages are Iraqs go-to digital storefronts,used by over 4 in 5 online shoppers.This preference is even stronger in Southern Iraq(91%)and among older adults aged 45+(87%).Traditional e-commerce platforms lag far behind-just 1 in 5 use onli

6、ne-only retailers,and even fewer visit brand websites.ONLINE SHOPPING PENETRATION Ipsos|Spotlight*Iraq:Online Shopping Behaviour&Attitudes 4 Ipsos|Spotlight*Iraq:Online Shopping Behaviour&Attitudes 5Online shopping penetration 21%Have shopped online in the past 6 months%by demographics20%23%25%25%23