1、The State of Influencer Marketing 20252 PrefaceAt the time of this reports release,social media is in flux:TikToks fate hangs in the balance,Metas latest policy changes are stirring controversy,X users are migrating to Bluesky the list goes on.Thats why the theme of this year is agility.Throughout t

2、his report,well explore the strengths of each platform.But remember,success belongs to those who can adapt.Diversify your channels,experiment with new content formats,and build direct relationships with your audience.The more flexible your strategy,the better prepared youll be to pivot when change i

3、nevitably comes.With that in mind,lets dive into the key insights shaping influencer marketing in 2025 and the opportunities that lie ahead.3 IntroductionPricing&BudgetCampaign Production&ContentThe Current State of Influencer MarketingSocial Channel TrendsLooking Forward4219311241Understanding the

4、Data This Years Key Findings Average Cost MetricsPricing Discrepancies Lets Talk BudgetCreator RatesGoing Beyond the Funnel The Golden Age of Influencer Marketing Campaign OverviewCampaign BreakdownAll About ContentWhat Channels are Brands Investing In?What Channels are Creators Investing In?Average

5、 Engagement Rate by Follower Count Average Engagement Rate by PlatformContent Trends by ChannelTop Challenges(and Solutions)for 2025Our 2025 Predictions5 Influencer Marketing Best Practices Getting Started with AspireTable of ContentsIntroductionUnderstanding the Data This Years Key Findings 5InTrod

6、uCTIonunderstanding the dataWere excited to bring back our annual industry benchmark report,The State of Influencer Marketing,for the seventh consecutive year.This report uses statistics from Aspires internal data,as well as survey results from over 1,000 marketers and creators,to reveal insights ab