1、Retail Trends Report2020 FOREWORDWill BroomeFounder & CEO, Ubamarket Ltd. Welcome to the Retail Trends Report 2020!The new decade brings with it a new era of convenience and personalisation and its been a long time coming! In a world of mature e-commerce solutions and, dare I say it, antiquated in-s

2、tore hardware-led legacy systems, theres now a significant opportunity to grasp and enable next-gen technologies swiftly, safely and affordably, putting the customer in control and removing friction whilst reducing operating costs with a rising minimum wage as well as the Amazon factor, this aspect

3、holds particular significance in an increasingly crowded marketplace.Its no secret that the route to customer loyalty, store visit frequency and bigger basket spend centres around two key components convenience and personalisation. Make the experience personal and remove the prospect of a queue at c

4、heckout and youve probably cracked it! However, in order to achieve this, theres a lot more to it than meets the eye. Automated age verification, artificial intelligence for true offer personalisation, in-store route guidance and virtual payment are all highly specialist disciplines which take years

5、 of research and development - get the user experience wrong and up-take will suffer immeasurably. Its a careful balance and an art as much as its a science.Of course, shopper data is vital from an AI and personalisation perspective and, ultimately, customers need to be given a reason to choose your

6、 store. With granular data collection and intelligent analysis, retailers have the ability to give their customers consistent, targeted and relevant reasons to visit on a daily basis whilst having a touch-point before, during and after the shop, always remaining front of mind. Interestingly, the big